Webiit Total Google Apps

Wednesday, March 10, 2010

New update information

Posted: 10 Mar 2010 02:26 AM PST

The Google Apps Marketplace allows administrators to discover and purchase integrated third party cloud applications and deploy them to their domains. Applications listed in the Google Apps Marketplace integrate with Google Apps using open protocols. Once added, they then can be easily managed from your domain's control panel and accessed by users through the same links as the Google Apps suite.

Editions included:
Standard, Premier and Education Editions

Languages included:
US English

How to access what's new:
You can visit the Google Apps Marketplace directly at http://www.google.com/enterprise/marketplace/home.

You can also access it from your administrator control panel by clicking on 'Add more services' to see the option to shop the Marketplace.

To add an application from the Marketplace:
1) Click "Add it now"
2) Agree to the vendor's Terms of Service
3) Grant access to the data that the app is requesting (some apps require data access, some don't...so only grant access to apps you trust)
4) Turn it on

For more information:
http://googleblog.blogspot.com/2010/03/open-for-business-google-apps.html
http://googleenterprise.blogspot.com/2010/03/more-great-apps-for-google-apps.html

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[AdWords Agency Blog] Going Mobile in 2010 - Part Two, Carrier & Device Targe...

In part two of our series on mobile ads best practices, we'll focus on carrier and device targeting.

We recently launched the ability to target specific carriers and devices on mobile devices with full Internet browsers. How can this benefit you and your clients?

1. Match the App

One of the new assets of device targeting is the new automatic device targeting for applications. Now, when you are advertising an application for Android-based phones or iPhones, the ad will automatically display a "Download" link instead of a URL.

(click to view image)

To use this feature, include either 'itunes.apple.com/' or 'market.android.com/' followed by the app name in the ad's visible URL, and it will automatically display as 'Download iPhone App' or 'Download Android App.'

Let's say your clients sell both and iPhone and Android application. You can now set up three campaigns, one only targeting iPhones with language specific to that application and phone, one targeting Android-based phones with language specific to those users, and a third targeting all mobile devices to drive more general traffic to your clients' websites.

2. Device or Carrier specific language

With Device and Carrier targeting, you can now speak to clients' potential customers even more specifically in the ad text. Does the client sell ringtones? Target mobile carriers in separate campaigns and mention the customer's phone or cell phone carrier in the ad text. Does the client sell mobile accessories? Set up campaigns focused on specific mobile devices in separate campaigns and mention the phone the customer has in the ad text.

(click to view image)

Note: If you want to target Blackberry users, you will have to set up a WAP mobile ad within your account. While there is no way to specifically target Blackberry phones right now, you can reach those users through a mobile specific ad type. Find out more about how WAP ads differ from mobile ads for Internet-capable devices.

For more mobile tips and resources, visit the Google Mobile Ads site, as well as the Go Mobile! Series on the Inside AdWords Blog, and check back in a few weeks for more mobile tips to help your clients.

Posted by Stevie Degroff, Agency Team

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Posted By AdWords Agency Blog to AdWords Agency Blog at 3/10/2010 01:19:00 PM

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Tuesday, March 9, 2010

Official Google Webmaster Central Blog

Fetch as Googlebot Mobile and Claim your Sidewiki comment - added to Webmaster Tools Labs!

Posted: 08 Mar 2010 12:23 PM PST

Webmaster Level: All

Last October, we launched Webmaster Tools Labs and it has been a huge success. Malware Details have helped thousands of users identify pages on their site that may be infected with malicious code, and Fetch as Googlebot has given users more insight into our crawler.

Today, we're happy to announce two additional Labs features:

Fetch as Googlebot-Mobile
Create your Sidewiki page owner entry

Fetch as Gooblebot Mobile (developed by Ryoichi Imaizumi)

After we launched Fetch as Googlebot, many users with mobile-specific sites asked if we could provide the ability to fetch their pages as Googlebot-Mobile. We thought it was a great idea, and added it as an option to our Fetch as Googlebot feature. We have two mobile options: cHTML (primarily used for Japanese sites), and XHTML/WML.

Create your Sidewiki page owner entry (developed by Derek Prothro)

Sidewiki allows users to contribute helpful information to any webpage using a sidebar in Google Toolbar or a Chrome extension. Webmasters can create a special entry, called a page owner entry, that appears above all entries written by users.

After Sidewiki launched webmasters kept asking, "How can I put a Sidewiki page owner entry on all pages of my site quickly?" With the feature that we're introducing today, you can now create these page owner entries directly within Webmaster Tools for any site you own.

We're really happy about these new features, and hope you enjoy them as much as we do. Let us know what you think!

Written by Sagar Kamdar, Product Manager, Webmaster Tools

Thursday, March 4, 2010

Google Mobile Blog

Search your Android phone with written gestures

Posted: 03 Mar 2010 07:55 PM PST

As mobile phones become increasingly powerful and can store more data, we've introduced new methods of search to get you to your content faster, such as search suggestions or search by voice. But sometimes, typing to get to the right search suggestion takes too long, and you may be in a quiet environment where speaking a query is inappropriate. Today we're pleased to announce Gesture Search, a new Google Labs application for Android-powered devices running Android 2.0 or above in the US. Gesture Search lets you quickly find a contact, an installed application, a bookmark or a music track from hundreds or thousands of items, by simply drawing alphabet gestures on the touch screen.

Say you want to call your friend Anne. Just open Gesture Search and draw letter "A", and Gesture Search returns a list of items that have words starting with "A". If your handwriting isn't all that neat, that's okay. If the "A" you draw looks a bit like an "H", as seen in the bottom left corner of the screenshot, "H" results will be brought up as well. If needed, you can also erase a query by crossing it horizontally: left to right erases the entire query, and right to left removes the last letter or space in the query. Now you can either scroll down the list to find Anne or write more letters to refine the search.

Additionally, Gesture Search improves search quality by learning from your search history, so Anne's contact info will jump to the top of the list the next time you write "A".

To download Gesture Search, search for it in Android Market. You can get more information on our Google Labs page. And as this is a Labs launch, we are particularly eager to get your thoughts and feedback in the comments below!

Posted by Yang Li, Research Scientist

5 tips for using Google Buzz on your phone

Posted: 03 Mar 2010 02:32 PM PST

A few weeks ago we released Google Buzz for mobile. There are many ways to access Google Buzz from your phone, but the web app (buzz.google.com) provides the most complete viewing and posting experience on an iPhone or Android 2.0+ device (more platforms are coming soon). Today, we'd like to share some tips on how to get the most out of the Google Buzz web app on your phone.

1. Search for a place to post from

Tagging a post with your location is easy and fun. You can just tap the location box in the posting screen to add a place name or an address. Or, you can search for a place. Click ">" in the location box and scroll down a bit to find the search box. This will allow you to search for places nearby and tag your post with that location.

2. Learn more about a tagged place

When you see a location tag and the little red pin attached to someone's post, you might want to learn more about that place. Click 'Show map' to see the address of that place and a small map, which you can tap to see a bigger, fully functional map. You can also click the place link to view business details, reviews, photos, and more.

3. Choose to share privately or publicly

The Google Buzz web app provides options to share your post publicly on the web or privately with the groups you select. To create a new group to share privately, you'll need to visit Buzz in Gmail or google.com/contacts from your computer. Your location is attached to your post by default, either as an address or a place. If you don't want it attached, you can simply tap the 'Remove location' link. Next time you post, we will remember your choices for the sharing option (public or private) and for the location tagging option (whether or not to include location).

4. View mobile profiles and follow new people

You'll often find interesting public posts or comments made by people you're not following yet. If you'd like to start following them, simply tap on their name to visit their mobile profile page, click the 'Buzz' tab, and tap 'Follow'. The 'Contact Info' tab includes info pulled from their public Google profile that they've chosen to share and any additional info you may have about them in your contacts, making it easy for you to contact them with one click.

5. Auto-finish @reply
When you want to include someone in a post or comment, you can use the @reply feature. On mobile devices, simply type "@user", which will be automatically expanded to "@user@gmail.com" for you. This will save you time typing on the phone.

Stay tuned for more tips, and visit our Help Center to learn more. We also love to hear your feedback in our forum and your suggestions on the Mobile Product Ideas page!

Posted by Alex Kennberg, Software Engineer, Google Mobile

Wednesday, March 3, 2010

[AdWords Agency Blog] Going Mobile in 2010 - Part One, Optimizing Mobile Camp...

With more high end phones hitting the market and marketers wondering how to best connect with consumers on their phones, we wanted to give you a few best practices for targeting high end mobile devices. Today we'll be giving you a few tips for optimizing mobile campaigns.

While both mobile and desktop search campaigns use similar best practices, the way we search and browse the web on our mobile phones is slightly different than on our computers. Separating mobile and desktop campaigns and optimizing for performance on each platform will drive greater success for your clients intigrated marketing strategies.

1. Reporting & Tracking

Use Device and Click Type reporting to figure out exactly what is and is not working in your mobile search campaigns. Just like with desktop search, you can (and should) bid according to what is sending traffic to your site and what converts best. Pulling out high performing keywords and placing them into a separate mobile campaign can help drive additional traffic in a growing market.

(Example data. Click here to view image)

This holds true for placements and the mobile content network as well. When running a Placement Performance Report for mobile phones, take special note of the Ad Sense for Mobile Apps category of placements (they will show up as adsenseformobileapps.com in the report). You can drill down to the specific URL and gain insight into what apps you should continue to target and which ones you should exclude.

2. Keywords & Ad Text

Searches on high-end mobile devices average around 2.9 words (and only 2.4 on WAP phones). When expanding desktop search campaigns to mobile and/or adding new keywords to your mobile campaigns, keep in mind how people search on their phones. While desktop campaigns may benefit from "long tail", 4- to 5- word keyword phrases, you may want to consider shorter, more general, and location specific searches for mobile phones.

For example, a college student in Boston may search for "Pizza near Union Square in Boston" from their dorm room, but would only search "Boston Pizza" from their mobile phones.

3. Take advantage of what's mobile

In the past few months we've launched several mobile specific ad formats like click-to-download, click-to-call, and mobile coupons in the Local Business Center. Think about what unique advantages and messaging a mobile campaign allows and reach your customers at every point of their day.

For more mobile tips and resources, visit the Google Mobile Ads site.

In addition, check back next week for the next installment of 'Going Mobile in 2010.'

Posted by Stevie Degroff, Agency Team

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Posted By AdWords Agency Blog to AdWords Agency Blog at 3/02/2010 03:31:00 PM

Google Mobile Blog

Click-to-Call Phone Numbers in Mobile Ads for National Advertisers

Posted: 02 Mar 2010 10:29 AM PST

Recently we announced a new feature that allows advertisers to add a clickable phone number to their mobile ads, making it easy for customers to connect with the local business they're looking for directly by phone. This week, we're expanding click-to-call phone numbers for national advertisers. Now advertisers can add a national phone number to the last line of ad text for any existing or new campaigns, making it easy for customers to connect with the business by phone directly from the ad, regardless of their location.

This can be especially helpful when you're trying to connect with the business call center rather than a specific business location. After searching for a travel services, for example, you might want to call to discuss trip planning with an agent. Or after searching for car insurance, you might want to call for a quote. Now, if you're using an iPhone, Android device, or Palm Pre, you can just click the phone number to call the business without needing to navigate to a new page.

If you're an advertiser and would like to learn more about how to add a clickable phone number to your mobile ads, check out this post on the Inside AdWords blog for more details.

Posted by Surojit Chatterjee, Product Manager, Mobile Ads

Official Google Webmaster Central Blog

Sharing the verification love

Posted: 02 Mar 2010 06:41 PM PST

Webmaster Level: All

Everything is more fun with a friend! We've just added a feature to Webmaster Tools Site Verification to make it easier to share verified ownership of your websites.

In the past, if more than one person needed to be a verified owner of a website, they each had to go through the meta tag or HTML file verification process. That works fine for some situations, but for others it can be challenging. For example, what if you have twenty people who need to be verified owners of your site? Adding twenty meta tags or HTML files could be pretty time consuming. Our new verification delegation feature makes adding new verified owners a snap.

Once you're a verified owner of a website, you can view the Verification Details page (linked from Webmaster Tools or the Verification home page). That page will show you information about the site as well as a list of any other verified owners. At the bottom of the list of owners, you'll now see a button labeled "Add a user...". Click that, enter the user's email address, and that person will instantly become a verified owner for the site! You can remove that ownership at any time by clicking the "Unverify" link next to the person's email address on the Details page.

There are a few important things to keep in mind as you use this feature. First, each site must always have at least one owner who has verified directly (via meta tag or HTML file). If all of the directly verified owners become unverified, the delegated owners may also become unverified. Second, you can only delegate ownership to people with Google Accounts. Finally, remember that anyone you delegate ownership to will have exactly the same access you have. They can delegate to more people, submit URL Removal requests and manage Sitelinks in Webmaster Tools, etc. Only delegate ownership to people you trust!

We hope this makes things a little easier for those of you who need more than one person to be a verified owner of your site. As always, please visit the Webmaster Help Forum if you have any questions.

Sean Harding, Software Engineer

Google's SEO Report Card

Posted: 02 Mar 2010 04:30 PM PST

Webmaster Level: All

How many of Google's web pages use a descriptive title tag? Do we use description meta tags? Heading tags? While we always try to focus on the user, could our products use an SEO tune up? These are just some of the questions we set out to answer with Google's SEO Report Card.

Google's SEO Report Card is an effort to provide Google's product teams with ideas on how they can improve their products' pages using simple and accepted optimizations. These optimizations are intended to not only help search engines understand the content of our pages better, but also to improve our users' experience when visiting our sites. Simple steps such as fixing 404s and broken links, simplifying URL choice, and providing easier-to-understand titles and snippets for our pages can benefit both users and search engines. From the start of the project we also wanted to release the report card publicly so other companies and webmasters could learn from the report, which is filled with dozens of examples taken straight from our products' pages.

The project looked at the main pages of 100 different Google products, measuring them across a dozen common optimization categories. Future iterations of the project might look at deeper Google product web pages as well as international ones. We released the report card within Google last month and since then a good number of teams have taken action on it or plan to.

We hope you find our SEO Report Card useful and we'd love to hear your feedback in the comments below or in the Webmaster Central Help Forum. And if you'd like to do your own SEO tune up, a good place to start is by reading our free SEO Beginner's Guide.

Written by Brandon Falls, Adi Goradia, and Charlene Perez, Search Quality Team

Tuesday, March 2, 2010

New update information

Two-way calendar sync in Google Apps Connector for BlackBerry Enterprise Server

Posted: 02 Mar 2010 03:48 PM PST

Google Apps Connector for BlackBerry Enterprise Server now allows two-way calendar sync. Users can accept/decline meetings, schedule new meetings, move meeting times and add/remove meeting attendees in Google Calendar from their Blackberry devices.

Editions included:
Premier and Education Editions

Languages included:
US English

How to access what's new:
IT administrators can enable 2-way calendar sync by downloading the Google Apps Connector for BlackBerry Enterprise server.

For more information:
http://www.google.com/apps/intl/en/business/mobile.html

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